EO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different service providers offering them.
Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.)
Step 1. Show results to establish credibility
To be taken seriously by prospects and get a foot in the door, you need to make them aware of the results of your SEO efforts.
If you don’t already have proof or results, start creating them.
Show traffic or links earned with screenshots
For example, from Ahrefs, I downloaded the following chart of the organic traffic of a company I did SEO and content marketing for and added it to my website:
If you worked on an effective link building campaign, enter its URL into Ahrefs’ Site Explorer, take a screenshot of the referring domains, add it to your website’s testimonials page, and describe the objectives, process, and results of the campaign.
Show before and after results
Here’s an example showing how Will improved his site speed by 718% and ended up with more than two times the traffic.
In addition to outlining his process, Will shared a screenshot comparing December’s higher traffic with October’s traffic: